B2B Cold Email Templates

Subject

{{first_name}}, quick idea for {{company}}

Body

Hi {{first_name}},

Saw {{company}} just {{trigger_event}} — congrats. Usually when {{role}} teams hit that stage, {{specific_pain}} becomes the next bottleneck.

We help companies like {{peer_company}} solve that in about {{time_to_value}}. Worth a 15-minute look next week?

— {{sender_name}}

Subject

Question about {{company}}'s {{workflow}}

Body

Hi {{first_name}},

Curious — how is {{company}} handling {{specific_workflow}} today? Most {{role}} leaders we talk to are either {{option_a}} or {{option_b}}, and each has real tradeoffs.

Happy to share what's working for {{peer_1}} and {{peer_2}} if useful.

— {{sender_name}}

Subject

{{mutual_name}} suggested I reach out

Body

Hi {{first_name}},

{{mutual_name}} mentioned you're leading {{initiative}} at {{company}} and thought we should connect. We've been helping teams in {{industry}} {{specific_outcome}} — most recently {{peer_company}} hit {{result}}.

Open to a short intro call this week?

— {{sender_name}}

Subject

How {{peer_company}} {{achieved_outcome}}

Body

Hi {{first_name}},

Wanted to share what {{peer_company}} did — same size and stack as {{company}}. They were stuck on {{specific_pain}} and now hit {{metric}} in {{timeframe}}.

The short version is here: {{one_line_summary}}.

Worth walking you through the setup?

— {{sender_name}}

Subject

{{industry}} benchmark: {{surprising_stat}}

Body

Hi {{first_name}},

We pulled data from {{sample_size}} {{industry}} teams last quarter. The gap between top and bottom performers on {{metric}} was {{stat}} — almost entirely driven by {{root_cause}}.

Happy to send the full breakdown, or walk you through where {{company}} likely sits.

— {{sender_name}}

Subject

re: {{previous_subject}}

Body

Hi {{first_name}},

Bumping this in case it slipped. Worth 15 minutes to see if there's a fit?

— {{sender_name}}

Subject

Different angle for {{company}}

Body

Hi {{first_name}},

Different thought — instead of {{original_pitch}}, the play for {{company}} might actually be {{new_angle}}. Teams like {{peer_company}} started there and layered the rest on later.

Want me to sketch what that would look like?

— {{sender_name}}

Subject

Thought this might help

Body

Hi {{first_name}},

Not looking to pitch — came across {{resource}} on {{topic}} and thought of {{company}}. Might be useful for the team working on {{initiative}}.

No reply needed. If you ever want to chat, I'm here.

— {{sender_name}}

Subject

Should I close the loop?

Body

Hi {{first_name}},

Haven't heard back, which usually means one of three things:

1. Timing's off — happy to circle back next quarter.
2. Someone else owns this — a quick redirect helps.
3. It's just not a fit — no problem, I'll stop reaching out.

A one-word reply is all I need.

— {{sender_name}}

Subject

Closing your file

Body

Hi {{first_name}},

I'll take you off my list so I don't clog your inbox. If {{specific_pain}} becomes a priority later, you know where to find me.

— {{sender_name}}

Subject

re: {{previous_subject}}

Body

Thanks, {{first_name}} — appreciate the honest reply.

Who at {{company}} owns {{workflow}} today? Happy to reach out directly and keep you off the thread.

— {{sender_name}}

Subject

Quick favor — intro to {{target_company}}?

Body

Hi {{first_name}},

We're heads-down helping {{target_industry}} teams solve {{pain}}, and {{target_company}} keeps coming up as a great fit.

Would you be comfortable introducing me to {{target_person}}? Happy to draft the note so it's easy to forward.

— {{sender_name}}

Subject

{{company}} — worth another look?

Body

Hi {{first_name}},

Last time we spoke, {{previous_context}}. Since then we've {{recent_change}} — which lines up with what you were trying to solve.

Want to pick this back up? 15 minutes is plenty.

— {{sender_name}}

Subject

Confirmed: {{meeting_time}} — {{company}} × {{your_company}}

Body

Hi {{first_name}},

Confirming {{meeting_time}} ({{timezone}}). Here's the link: {{meeting_link}}.

Before we meet, two quick things so I don't waste your time:

1. What's the single outcome that would make this a great call?
2. Anyone else at {{company}} who should be on it?

Talk soon,
{{sender_name}}